Union Rooftop
Union Panels
Panel 1Video Market Dynamics, Innovations and Trends
When?
Wednesday, July 1st
3:00 - 4:00 PM CET
Video Market Dynamics, Innovations and Trends
When?Wednesday, July 1st
3:00 - 4:00 PM CET
The easing of lockdown restrictions in many markets does not herald a return to ‘normal’ for those in the business of video advertising. Recent months have seen fundamental shifts in appetite and consumption from audiences, which publishers and tech companies must anticipate and respond to. Local content has increased in importance, as has the need for quality, brand-safe video inventory that audiences know they can trust. This session will outline how brands can ensure they reach local audiences on the sites that matter in their market, with the use of innovative video advertising formats and techniques.
Chair
- Seb Joseph - Brands editor at Digiday
Speakers
- Lucia Mastromauro - Vice President, Global Head of Client Partnerships at Adform (LinkedIn)
- Ruth Cartwright - Managing Partner at Carat (LinkedIn)
- Steven Filler - Managing Director at Union (LinkedIn)
- Steven Filler is the Managing director of Union, with 20 years of digital advertising experience. He has helped publishers and technology companies to grow revenue and reputation through sales strategy and execution, product development and operational excellence. Steve has launched and grown a number of companies and commercial divisions across the UK and EMEA.
Panel 2Future Video Leaders
When?
Wednesday, July 1st
5:00 - 6:00 PM CET
Future Video Leaders
When?Wednesday, July 1st
5:00 - 6:00 PM CET
A unique session where we go beyond the theory and deep into the day to day reality of the current video market. We hear from the industries emerging stars who will discuss the challenges and opportunities facing brands, publishers and the ad tech industry.
Speakers
Moderator
Speakers
- Jahanzeb Alvi - Digital Commercial Director EMEA at Essence
- Jordan Mullings - Campaign Strategy Manager, Video at Captify
- Shachi D’Silva - Account Director FAST at Mindshare UK
Moderator
- Steven Filler - Managing Director at Union
About Union
Union is a joint venture between 5 leading EMEA video technology providers that enables global brands to activate video campaigns on the sites that really matter to their local audiences. Union provides video content, monetisation and technology to thousands of local market websites across the EMEA region. These strategic partnerships generate a unique blend of pre-roll and outstream video formats for advertisers to target. This is achieved using a powerful combination of programmatic and contextual targeting to reach nearly 300 million users on relevant, premium, brand-safe publishers. Union’s publisher partners include global brands such as Marie Claire, Elle, Vanity Fair and CNN, as well as leading local publishers such as Aller Media, Axel Springer, Stryia, Libero and Funke Media Group.
Union is a joint venture between 5 leading EMEA video technology providers that enables global brands to activate video campaigns on the sites that really matter to their local audiences. Union provides video content, monetisation and technology to thousands of local market websites across the EMEA region. These strategic partnerships generate a unique blend of pre-roll and outstream video formats for advertisers to target. This is achieved using a powerful combination of programmatic and contextual targeting to reach nearly 300 million users on relevant, premium, brand-safe publishers. Union’s publisher partners include global brands such as Marie Claire, Elle, Vanity Fair and CNN, as well as leading local publishers such as Aller Media, Axel Springer, Stryia, Libero and Funke Media Group.