Panel 1

The end of the SSP era: Fake news or reality?

When?
Tuesday, June 30th
5:00 PM CET

Every now and then, the industry comes up with an article about the imminent end of SSPs. With many questions being raised about the supply chain transparency, deal IDs efficiency, and the rising pressure over verification. Many industry actors predict that soon, Demand will go straight to publishers to save on tech costs, avoid SSP fees, and reach better cookie matching. To separate fact and fiction, we’ve gathered for this panel discussion 3 speakers with different backgrounds, to represent each of the involved actors, get everyone’s side of the story and build a holistic view.

Speakers

• Ingrid Couasnon, EVP EMEA at Smart
• Alexandra Ong - Manager, Strategic Business Development at Adobe
• Marzia Tagliabue, International Yield Director at Au Feminin Groupe / Unify

Moderator

• Philippe Guillemot - Chief Commercial Officer at Pubstack

About Pubstack
Pubstack empowers publishers’ monetisation teams with real-time ad revenue analytics to help them make better decisions and maximize their outcome. Over the last few years, the Ad Tech industry has become a complex business, where publishers gradually lost control over their revenues. At Pubstack we want to reverse the trend. We want to help publishers thrive in an increasingly complex programmatic world and take back control over their revenues.