Beeswax Villa

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Beeswax Panels

Poolside Chat

The Future of Advertising with Ari Paparo


When?
Monday, June 29th
6:00 PM CET
Ari Paparo gives an overview of industry issues including the impact of covid-19, the cookiepocalypse, CCPA, data, data lakes and the development of custom algorithms, the growing interest in transparency (following the ISBA and PwC report), emerging media companies, and the rise of in-housing.

Speaker
  • Ari Paparo, CEO of Beeswax
Panel 1

The Future of In-Game Advertising


When?
Tuesday, June 30th
3:00 - 4:00 PM CET
The stereotypes of “gaming” are long gone. Even prior to the COVID19 lockdown, it was clear that gaming is open to everyone, and through the last three months this has become even more apparent. Not only this, with brands increasingly worried about brand safety, fake news and user generated content, gaming environments provide a unique opportunity for brands to connect with audiences that might be difficult to reach through more traditional media.

We’ve assembled a panel of experts from across the in-game advertising space to share their views on this transformation. Are they still faced with gaming stereotypes? Which brands are really adopting this space, and who are still reluctant to get involved? How do the audio, video and playable formats perform compared to those same executions in other environments? Can traditional brands innovate authentically in this area, or is there a risk of it backfiring? What advantages are there to early adopters?

How does it work from a technical perspective when you may need to wait for a good opportunity to serve an ad that doesn’t interrupt game play? For digital advertisers who have grown accustomed to viewability, click and conversion based metrics, how can they adapt and still gain a view on performance?


Speakers
  • Vanessa Goff-Yu - Marketing Director at Bidstack
  • Christian Facey - Founder & CEO at Audiomob
  • Rob Gay - CEO of Venatus
  • Guillaume Monteux - Co-Founder and CEO of GADSME

Moderator
  • Cadi Jones, Commercial Director EMEA at Beeswax
Panel 2

The Future of Media Trading


When?
Wednesday, July 1st
6:00 - 7:00 PM CET
How are advertising agencies and trading desks evolving? What will be the impact of issues like the cookiepocalypse and covid-19 on agencies. How can they address a perceived lack of transparency, and limited abilities to customise programmatic execution? What is the impact of clients reviewing their contracts, and in some cases even in-housing their programmatic advertising? Can traditional media agencies innovate, or is it time for a new model?
We ask a panel of programmatic advertising experts from sophisticated media trading desks about the evolution of agencies and best practices for media trading to flourish.


Speakers
  • Bruno Vannod - Co-founder at The Programmatic Company
  • Gurman Hundal - Co-Founder and CEO at MiQ
  • Geisla de Souza - VP Paid Media at Jellyfish
  • Silvia Sparry - VP of Global Operations and Platforms at Xaxis

Moderator
  • Cadi Jones, Commercial Director EMEA at Beeswax

About Beeswax
Beeswax was founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service™ ("BaaS"). Programmatic digital advertising remains an exciting and innovative arena, and the smartest buyers require technically-sophisticated, highly customizable solutions. We believe that using an RTB bidder should be as easy as using any part of the marketing cloud.