Smart Boat

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Smart Panels

Panel 1

Rebuilding identity to benefit the Open Web


When?
Monday, June 29th
2:00 PM CET
Co-hosted by Smart and ID5

Identity accounts for 50 to 60% of publishers’ ad revenue: identifiable users are worth 57% more than anonymous ones. The deprecation of 3rd party cookies will make it harder for publishers to identify users and will strengthen the walled gardens' competitive advantage. Join the panel discussion to discover what we need to do to build a new identification infrastructure that supports the open web without compromising user privacy.

Speakers
  • Alex Kirby - Head of Programmatic and Audience Data at Dennis Publishing
  • Romain Job - Chief Strategy Officer at Smart
  • Cristina Sagarduy - Chief Performance Officer at OMD EMEA 

Moderator
  • Morwenna Beales - VP, Key Accounts at ID5
Panel 2

There’s a Party Goin’ On, But it’s Not Third-Party


When?
Monday, June 29th
5:00 PM CET
First-party data is the most valuable currency today for brands and publishers. It becomes even more valuable when it includes consent and context. Our panel of experts will weigh-in on what advertisers / agencies are looking for from publishers, the value of different data types and their strategies for collecting, enriching, and activating audiences and context.

Speakers
  • Shenan Reed - President, Chief Client Officer of Publicis Groupe US
  • Stephen Zangre - Chief Revenue Officer at Holler
  • Lauren Mannix - VP of Marketplace Solutions at IPG/Kinesso
  • Jake Abraham - President at Audigent

Moderator
  • Michael Sadicario - VP Head of Demand at Smart
Panel 3

Transparency: From theory to practice, where do we stand?


When?
Monday, June 29th
4:00 PM CET
It is not a new concept, but what are the initiatives in the market? How do publishers and advertisers benefit from greater transparency today? What’s next?

Speakers
  • Cadi Jones - Commercial Director EMEA at Beeswax
  • Loïc Sfiligoï - Co-founder of Pubstack
  • Carlotta Meneghini - Programmatic Team Lead at Vodafone
  • Luc Vignon - Deputy General Manager in charge of Digital Transformation at 366 
  • Sam Tomlinson - Partner at PwC

Moderator
  • David Pironon - Chief Programmatic Officer at Smart
Panel 4

CTV and OTT: the strong momentum for programmatic video advertising


When?
Tuesday, June 30th
4:00 - 5:00 PM CET
Addressable TV comes of age with OTT and CTV: it is expected to be the biggest winner in terms of overall changes in total ad spend in the near future. Brands will be able to connect with engaged audiences in premium video environments with benefits of digital for both branding and performance. But still there will be technical challenges to properly scale (user targeting, device fragmentation, measurement...).
In our panel we will discuss the opportunity for buyers how to leverage them now and in the future.

Speakers
  • Charlie Betcher - Director Programmatic, Platform Sales / OTT at VEVO
  • Mike Fisher - VP Advanced TV at Essence 
  • Melissa Hillard - Director, OTT x CTV – Advanced Media Group at Omnicom Media Group
  • Gerald Sauvageon - VP Sales Video / Addressable TV at Smart

Moderator
  • Andrew Rosenman - Founder of Arise Communications Inc. The Advanced Advertising Consultancy
Panel 5

Consent is king


When?
Wednesday, July 1st
2:00 PM CET
Consent is now another major battle facing publishers. Experts will explore how the interests of publishers, the interests of their audience, and the interests of “big adtech” players are converging and conflicting.

Speakers
  • Robert Blanck - General Manager Advertising & Ecommerce at Axel Springer / Bild.de / IAB 
  • Benoit Oberlé - CEO of SirDATA / VP and TCF Steering Group at IAB Europe / Board Member IAB France 
  • Christophe Collet - CEO of S4M

Moderator
  • Adrien Thil - Corporate Development Director at Smart
About Smart
Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers.
Our fully transparent platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels, and formats while activating the right audience data for value path optimization. Smart works directly with more than 1,000 publishers worldwide including Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a “GDPR ready” company as certified by independent data protection specialist, ePrivacy GmbH.